In short your business needs social media; it is the top of the sales funnel, drives traffic to your website and helps generate & convert leads.
Something I hear every day from brands and businesses: “what’s the whole point of social media? I don’t think it’s right for me!” It’s a great question; we can all agree and understand that social media is integral to our everyday, whether we like it or not. It used to be regarded by many as a a generational thing – only the young use it for chatting to each other, surely?! – but with the over 60s now dominating social media growth, that’s no longer the case. Does your business really need to get involved though? The answer is a resounding yes. Let me explain why.
Reason 1: Social Media Is The Top of the Sales Funnel
What does this mean? The traditional sales funnel is all about generating a process system to secure a sale, whether that’s a service or a product. Now, when looking at a sales funnel, traditionally awareness will be at the top, leading on to a deeper interest, followed by specific engagement and lastly, the holy grail, a sale. Each level has its own identity but all uniquely connected. Here’s what it would look like:
I would argue, that a business should actually work to the following funnel in order to acquire new clients and sales instead.
Reason 2: Social Media Drives Traffic To Your Website
Driving large amounts of traffic (people/visitors) to your website is crucial to climbing the google rankings (being on page 1).
Google is still the number one resource people use when searching for a product or business that fulfils their needs. Put simply, the more people come through to your website from social media channels; the higher up the google ranking your website will climb which will lead to more potential clients seeing your work/services.
Reason 3: Helps Generate and Convert Leads
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
So now you hopefully understand and can see why your business needs to be showcasing your brand on social media and the benefits it can bring to your business.