November 14, 2018 in Social Media Overview

What Social Media Platforms Should My Business Be Using?

What Social Media Platforms Should My Business Be Using?

We’ve talked before about why your business needs social media. Once you understand why your business should be using social media, it’s time to figure out what platform your content will work best on – getting this right is pivotal to driving traffic to your website, some platforms make it easier than others, however it’s all about how you connect with your target audience.

So what are the platforms that people use the most: Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube.

Let me explain what each platform is best for what to help you decide where’s best to place your brand content:


Facebook is the Grandaddy of all social media platforms. It’s been around the longest. It has over a billion users worldwide. It is THE  platform to tell your audience more about your brand or business’ story. There are also copious options for paid advertising – targeted paid advertising – making it a great resource for generating new business leads, prospects and reaching new audiences.


Instagram has blown up in the last few years. It is a great tool to allow your business to generate a large audience/following organically. Instagram is a great tool for businesses with visually appealing products or a strong voice to communicate. With the integration of their “stories” tool, it’s now become a great platform to show off the “behind the scenes” of your business too; creating a more personal touch to your business and giving it a face. This helps the customer connect better with you. Owned by Facebook, Instagram also offers the same targeted advertising tools as its sister brand.


Twitter is like Marmite. It used to be a big deal – everyone used it to chat to one another live in the moment. It was like a reliable friend you could turn to at any point for a good chinwag. In some ways it still is but its popularity has waned since the birth of Instagram. It is however still a great tool for directing traffic to a blog post, website or even YouTube channel. It’s great for engaging directly with customers but these days it’s used more as a customer services tool. It has the ability to add videos and images (including lots of great GIFS) but its real value is in the link usage.


Think of Pinterest as your version of an online mood board. The beauty of it is that it allows you to link images directly from your website. Once these are circulating on Pinterest and (hopefully) being shared and engaged with, your website will see a boost in traffic and improve your Google SEO profile. It is predominantly image only, though does allow for captions.


LinkedIn is an underrated tool by most of us. Most of us will have a LinkedIn profile but it’s important to remember that it’s being used predominantly by high net worth individuals. Any business owner should have a presence on this channel. Although your actual following might be less, you’re targeting a more niche audience and that provides great value. By writing articles about your industry, sharing interesting articles relevant for your audience and creating a business voice for yourself,  you will be able to generate new connections and leads for your business.


YouTube is solely video based. It’s a great tool for creating videos to tell a deeper story about your business. Video content is important and some might say is becoming even more so but it’s important to invest in creating good video content. Amateur video content will often go ignored. Not all brands will have the content or need for video.

So now you understand what each platform can bring to your business, which ones do you think would work for you? What would your priority list look like?

Want to maximise your social media engagement across different platforms? Download my free guide: “How To Maximise Your Engagement”

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