All posts associated with this category will cover my top tips and hacks to ensure instagram marketing works for your business. You will find blog posts covering: Instagram marketing, Instagram marketing tips, Instagram marketing ideas, Instagram marketing posts, Instagram marketing business, Instagram marketing cheat sheets, Instagram marketing 2019, Instagram ads, Instagram marketing for beginners, social media, Instagram marketing engagement, Instagram ad campaign, Instagram marketing content, Instagram feed, Instagram marketing examples, Instagram marketing tools, and Instagram marketing plan
Someone recently reached out to me and asked: when should I be posting on instagram? This seems to be something that a lot of people are struggling with, they know they should be posting at the best time for engagement but simply don’t know when that best time is…
There are a few reasons why this is crucially important to the growth of your instagram account… 1st – You want your content to reach your audience at the right time, so when your audience is online. 2nd – If your audience is online when you post then you stand a better chance of climbing the hashtag rankings.
These two things will drive more engagement, more traffic and increase direct growth of your profile. All of which will make your instagram page successful.
There are lots of people saying that the best times to post are between 8-9pm UK Time according to Hubspot and AdEspresso suggest that weekdays are better for audience engagement rather than weekends.
So how do we go about actually finding out when should I be posting on Instagram?
Step 1: Head on over to your main profile and head to the top right hand corner
Step 2: Head to insights, this is where the real data is at, the data that should be informing your content!
Step 3: Choose Audience and scroll to the bottom and in the followers section you will have a day by day run down of best time.
Below is the step by step process to go from your home page to the insights page to find out When you should be posting on Instagram?
Bonus tip: Remember these best times are suggested time blocks, that could however mean that your content does the best at say 7pm and not 6pm if in the 6-9pm bracket so its worth experimenting with different intervals, either by 10/20/30/60 minute gaps. Remember perfection does not exist but you can get damn close to it with data!
In conclusion: “When should I be posting on Instagram” – The answer is simply when instagram tells you to and this is highly unique to your very own followers.
I would love to know if you found this blog article helpful or if you’ve found that this instagram tip doesn’t work for you
In this article I outline 2 different methods that I use with my clients to gain more content exposure whilst using instagram hashtags; consider it a 101 guide!
By now we all know we should be using hashtags… this is a given, there is countless data out there suggesting that a post with the use of a single hashtag gets 12.6% more engagement than a post with no hashtags. No brainer really… We understand that they are powerful in reaching the right target audience; they attract followers to your specific niche, increase personal engagement and awareness of your brand.
How to find the right hashtags
There are a few different methods of researching and finding the right hashtags for your businesses.
Option 1: first off is checking out your direct competitors; what are their most used hashtags across the last 9 used images? and the most used hashtags on their best liked posts? Do this for 4-5 of your competitors and you should have yourself at least 20 usable hashtags.
Option 2: is to the search function directly in instagram; type in your desired hashtag or niche, hit the search button and bam you’ll likely have 20-30 different similarly contained options at your fingertips. Do this 3-5 times for different variable of your content/business and you’ve got yourself a complete list of maybe 50-100 useable hashtags.
Option 3: is to use a search generator tool of which notably are Display Purposes and IQ hashtag ; they both have their negatives and positives associated with each tool.
Now that you have those hashtags it’s time to group them; now there are a few different ways to do this; Option 1 is to group them by your content pillars; in other words how they relate to your content. If you’re posting about beautiful houses on instagram then one of the pillars would potentially be “architecture” so then you’d place all the architecture hashtags together but you could also do more broader sets using Display Purposes so having one for “architecture”, one for “interiordesign”, one for “villas”, one for “beautiful homes” you get the idea. Then you would simply copy and paste this into your caption.
Option 2 is to create an excel spreadsheet with all your desired hashtags, lets say you end up with a list of 100-150 hashtags; you could then multiple select the different hashtags you feel are more niche appropriate to the image in question. Using the example above you’d maybe use #ihavethisthingwithfloors or #luxurymodernvilla rather than the generic #modernarchitecture
Personal branded hashtags
A personal branded hashtag is key to exposing your business at a later date once you have other users tagging your content; this starts to become powerful once you reach the 1000 post mark. This ultimately lets others know that your content is providing value. So i’d certainly suggest you create one; this can be simply either the name of your business or something more creative; ultimately its whatever you feel is right for your business! Some of my own client hashtags include: #staffantollgard#tollgarddesigngroup , #designlifeapp and my very own personal hashtag: #nononsensemarketing delivering to you the no bullshit approach to marketing.
My secret to successful hashtags for maximum engagement
So by now you’ve realised that hashtags are important, you understand how to find them, how to group them now i’m going to offer you two methods in how to make sure they help your post gain maximum exposure. Both methods work to varying degrees; it’s up to you which you choose to use.
Method 1: This was a method that I first found through Ortal Levitan ; Simply put its the idea of mixing the size of your hashtags up. She advocates using 5 (million post) hashtags, 10 medium level (500k-1mill), 10 lower level (100k-500k) and 5 ultra niche (anything below 100k); meaning you’d use all 30 hashtags available to you.
Method 2: This was a method that I discovered through putting 2+2 together and my preferred method. It’s ultimately based on the authority of your account. Scale as needed.
10 likes -> posts with 10k tags 100 likes -> posts with 100k tags 1000 likes -> posts with 1M tags
The reason this is my preferred method is due to the exposure each post then receives when looking at insights within a selected post. Typically i’ve seen my content reach over 1000-10000 people instead of under 1000 using other methods. Is it the perfect method… the simple answer is no but for now thats what i’m using for both myself and my clients.
6 Quick Instagram Hacks; as a business or entrepreneur or even someone trying to grow your following; it’s so important to nail the fundamentals first!
1. Post consistently: consider this paying your dues, if you want to get your content seen you need to be posting regularly! For most accounts this means once per day.
2. Post at your best time: You wouldn’t put a Christmas advert out in January, the same goes for the timing of your content. Post when your audience is online. This can be done through the insights section as a business account. Instagram has a 6 hour half life so post when the blue ridge is highest.
3. Use all the features: Instagram provides you with tons of features and software elements like IGTV, Instagram live, stories. Make sure you’re using all of the tools they provide you with.
4. Content must educate, inspire or entertain: this one is pretty self explanatory but give a reason behind your content. Posting just for the sake of it doesn’t bring any value. Value is key!
5. Create conversations: Instagram is a “social media” platform this means you must be social, reply to comments, leave comments on other people’s profile, use DM, share and repost peoples content.
6. Follow those in your niche: Instagram displays to you content that you like. So in order to get lumped into the same search categories as your competitors you must follow them. Instagram shows you similar account content you already engage with! As you can see in the below image, for an interior designer or architect it would be perfect to be featured in someone’s explore feed like this. Instagram puts similar content together!
If you enjoyed these instagram hacks or if it brings you value or if you’re struggling with anything social media then you should download my guide on “How To Maximise Your Engagement”
To read more of my blogs on social media click here To learn about how I work with my clients click here
Businesses around the world are desperate to increase their social media following and influence with the simple idea of increasing sales! But many businesses fall short and never gain the traction that they deserve! I’m going to highlight for you below the instagram mistakes businesses make and how to fix them.
10 Instagram Mistakes:
Problem number 1: Still pandering to designing the perfect feed – whilst I agree that the overall aesthetic of the instagram feed is important; making adjustments like extra borders is simply shutting off your content to people that could view it. Why would you purposefully try and hide your content for the sake of an interesting feed when people don’t view your content like that.
Problem number 2: Posting an image and hoping for the best – The idea behind posting an image and hoping it does well simply doesn’t work due to the instagram algorithm; it is super important that you know when the best time to post your content is. To do this you must go to your insights page and under the audience tab. Choose the time that has the highest audience! (remember that this changes on a day to day basis).
Problem number 3: Not using video content – Video content is now king! No longer are beautiful images enough. There are two types of video content – native and professional; Instagram has various ways of providing this video content from stories to lives to IGTV. You must make sure that as a business you’re using all of these to maximise overall engagement, if you’re just posting static images you’re leaving 90% of potential engagement on the table.
Problem number 4: Not having a descriptive interesting bio – A descriptive bio is crucial for letting people understand what you or your business does; it is that first point of reference when people go from a post to your profile. Make it 100% clear and leave no doubts in people’s mind what you’re offering.
Problem number 5: Not understanding the fundamental basis of social media – The clue is in the name; you’re wanting people to engage with your brand but expect them to come straight to you to consume your content and eventually purchase something from you. Newsflash; this isn’t going to happen! You have to build and create those social connections just as you would in the real world. Start engaging!
Problem number 6: Not having a content strategy – Posting randomly twice a week simply won’t cut it, not if you’re trying to grow your business due to the sheer volume of traffic on instagram. As with anything consistency is key! this might well be different for each business but i’d recommend at least 4-5 times per week as an absolute minimum. Now you might say I haven’t got time for that I’m a small business. The simple solution is to outsource! Ask for help when needed and you’ll halve the amount of time it takes to build your brand – Book a call with me here
Problem number 7: Not using the business solutions Instagram provide to you – Hopefully by now you’ve made your instagram account into a business profile, if you haven’t you should do so immediately. Once you’ve got over 100 followers instagram provides you real insight into your audience, from age, location, sex, times when your audience is online, what content has done well in order to replicate similar content. Essentially provide your audience with what they want!
Problem number 8: Going after the biggest hashtags – If you’re a new business and you’re going after the biggest hashtags with the millions of posts; I’ve got news for you: your content that you’ve just spent tons of time perfecting and creating is going to flop! Due to the algorithm and the constant number of posts being uploaded with that specific hashtag your content is simply going to get lost in the millions of other posts.
Problem number 9: Not using Instagram’s features to maximise engagement – Instagram offers you multiple different ways of sharing your content; whether this is through instagram stories or instagram lives, carousel posts or IGTV. Don’t just think it’s quicker and easier to do a picture post; not using the features available will result in significantly less traffic and thereby engagement leading to less sales.
Problem number 10: Not understanding the location based aspect of posts – The location aspect of where you tag a post is as equally important as the hashtags you use. If you’re a small local business, its worth tagging your content in your local area only rather than say the major city or town. This will result in more local eyes on your brand and products.
I hope my insights help you develop your social media strategy; if you want to start maximising your engagement across social media – Download my guide today!
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