What is Social Media Marketing?

In the world of business, staying ahead of the curve is key to success. And in today's society, that means utilizing social media platforms to reach consumers. So what is social media marketing, and why should you be using it? In this blog post, we'll break down everything you need to know about social media marketing and how it can benefit your bottom line. Keep reading to learn more!

Previously if a company was to be found it was through conventional means such as newspaper and magazine print or by using google. No longer is that the case with the rise of social media marketing, now users can type their search query into any number of platforms and find the answers to what they’re looking for or to find a business to deal with.

Social media platforms operate in various different ways allowing the user to find what they’re looking for, for some its based on descriptive aspects such as the product or service someone is looking for. For example: If i’m searching for a sofa on instagram, i might type in “curved white boucle sofa” and find any number of posts with that specific product. For others it’s in asking a question such as with Youtube: “How to implement SEO on my website”

Outside of how users might use the platforms, we also have to understand the type of content that fits each platform. Platforms like Youtube operate on a video only basis (16:9) and a (9:16) format. Whereas Instagram has 4 different types of style formats. As a business it’s important to understand the content demands from these platforms in order to grow your following and drive people to your business. As a business it’s important to evaluate whether you truly have the capacity and know how to maximise any social media use and potential revenue it may generate.

The rise of these platforms has shifted people’s (your potential customers) attention away from magazines, newspapers, google and to these new forms of marketing platforms. This rise has levelled the playing field for those without big advertising budgets focusing instead on content creation and delivery of said content through the various channels.

Creating a social media strategy alongside a content strategy for your business will allow you to maximise this potential and meet your customers where they are and thus begin their journey into your brand’s products or services.

GET IN TOUCH TODAY TO CLAIM YOUR FREE SOCIAL MEDIA STRATEGY PLAN!