Video is crucial for your brand development; It delivers your brand messaging in a format that is easily digestible and engaging to a potential audience. At the heart of it; you’re ultimately selling your brand by combining visually beautiful images with excellent narrative and in doing so creating your brand story.
There are quite a few reasons as to why you should create a brand video and I’ve outlined a few reasons below.
Reason 1: Videos allow you to increase the time spent by visitors on your site. Longer exposure on your website builds trust and signals search engines that your site has good informative content. Did you know you’re 53 times more likely show up first on Google if you have a video embedded on your website! This is a crucial factor in getting leads and clients for your business.
Reason 2: The majority of consumers prefer video content compared to reading. Consumer preference will also lead to an explosion in video content marketing. Video will be used more and more for lead generation but also conversion of leads. A lot of potential buyers don’t want to talk to salespeople anymore; this is where video marketing can influence sales and opinion in later stages. The popularity of video also means that more of the content produced at the top of the sales funnel should be in video format; this applies for B2C as well as B2B too.
Reason 3: Video Boosts Conversions and Sales. Videos can help to make your brand money wether its you sell a product or a service. Adding a product video to your landing page can increase sale conversions by up to 80% . Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
Reason 4: Video gives you better social reach. Making sure people can find you online is crucial when it comes to growing your brand, video content is the most efficient way to extend your online reach. Social video generates 1200% more shares than text and images combined, and the more people that are sharing your brand, the better. Telling your brand’s story through videos is an effective way to leverage exposure. Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. And it’s getting harder and harder to show up there as a business; creating video posts will allow you to show up in people’s newsfeeds where you otherwise wouldn’t.
In developing brand stories and video content I cannot recommend Jake Betteridge and his services highly enough. Jake is an accomplished filmmaker and content creator as well as being a good friend of mine.
If you want to start maximising your engagement across social media without the long hours of searching and hassle then download my guide today.
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Why Should I Hire Someone To Help Manage My Social Media Channels?
Another question I get asked a lot, where is the benefit in hiring someone to plan and prepare and post all of my social media content; surely I can do this myself?
First we need to understand the job of a social media specialist, what do they do? As with any job a social media specialist is someone who understand the platforms that are available to use and to maximise the return on them; this means that they are constantly studying and learning and updating their thoughts on the algorithms.
Essentially the job of a social media specialist equates to driving traffic & creating higher levels of engagement for your brand/company.
There is of course a tipping point whereby once you have enough followers and engagement, the profile explodes rapidly, driving more traffic to your website and lead to more sales (which is ultimately the point of social media). The role of a social media manager is to get your brand and company to that tipping point.
The second role that a social media manager should be performing is finding, planning and creating content in line with your brand image and objectives. People often grossly underestimate the amount of work thats required to create all this and believe that they can do this themselves, however resulting in poor thought process, random posting and low engagement and stagnation. Most major companies now dedicate an entire job role specifically to this effect however a lot of small to medium sized businesses simply cannot afford to pay someone full time to manage their social channels and engage with that audience.
A good social media manager will not only create maximum exposure on the content produced but will also be able to direct the flow of content creation, ensuring you have the best and most engaging content going out across the various platforms.