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Monthly Archives: November 2018

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What Social Media Platforms Should My Business Be Using?

What Social Media Platforms Should My Business Be Using?

We’ve talked before about why your business needs social media. Once you understand why your business should be using social media, it’s time to figure out what platform your content will work best on – getting this right is pivotal to driving traffic to your website, some platforms make it easier than others, however it’s all about how you connect with your target audience.

So what are the platforms that people use the most: Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube.

Let me explain what each platform is best for what to help you decide where’s best to place your brand content:

Facebook

Facebook is the Grandaddy of all social media platforms. It’s been around the longest. It has over a billion users worldwide. It is THE  platform to tell your audience more about your brand or business’ story. There are also copious options for paid advertising – targeted paid advertising – making it a great resource for generating new business leads, prospects and reaching new audiences.

Instagram

Instagram has blown up in the last few years. It is a great tool to allow your business to generate a large audience/following organically. Instagram is a great tool for businesses with visually appealing products or a strong voice to communicate. With the integration of their “stories” tool, it’s now become a great platform to show off the “behind the scenes” of your business too; creating a more personal touch to your business and giving it a face. This helps the customer connect better with you. Owned by Facebook, Instagram also offers the same targeted advertising tools as its sister brand.

Twitter

Twitter is like Marmite. It used to be a big deal – everyone used it to chat to one another live in the moment. It was like a reliable friend you could turn to at any point for a good chinwag. In some ways it still is but its popularity has waned since the birth of Instagram. It is however still a great tool for directing traffic to a blog post, website or even YouTube channel. It’s great for engaging directly with customers but these days it’s used more as a customer services tool. It has the ability to add videos and images (including lots of great GIFS) but its real value is in the link usage.

Pinterest

Think of Pinterest as your version of an online mood board. The beauty of it is that it allows you to link images directly from your website. Once these are circulating on Pinterest and (hopefully) being shared and engaged with, your website will see a boost in traffic and improve your Google SEO profile. It is predominantly image only, though does allow for captions.

Linkedin

LinkedIn is an underrated tool by most of us. Most of us will have a LinkedIn profile but it’s important to remember that it’s being used predominantly by high net worth individuals. Any business owner should have a presence on this channel. Although your actual following might be less, you’re targeting a more niche audience and that provides great value. By writing articles about your industry, sharing interesting articles relevant for your audience and creating a business voice for yourself,  you will be able to generate new connections and leads for your business.

Youtube

YouTube is solely video based. It’s a great tool for creating videos to tell a deeper story about your business. Video content is important and some might say is becoming even more so but it’s important to invest in creating good video content. Amateur video content will often go ignored. Not all brands will have the content or need for video.


So now you understand what each platform can bring to your business, which ones do you think would work for you? What would your priority list look like?

Want to maximise your social media engagement across different platforms? Download my free guide: “How To Maximise Your Engagement”

How To Maximise Free Engagement
How To Maximise Your Engagement Guide?

Interested In Learning More About Social Media Click Here

Want To Learn How Flosocial Can Help Your Business Click Here


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Why Does My Business Need Social Media?

Why Does My Business Need Social Media?

In short your business needs social media; it is the top of the sales funnel, drives traffic to your website and helps generate & convert leads.

Something I hear every day from brands and businesses: “what’s the whole point of social media? I don’t think it’s right for me!” It’s a great question; we can all agree and understand that social media is integral to our everyday, whether we like it or not. It used to be regarded by many as a a generational thing – only the young use it for chatting to each other, surely?! – but with the over 60s now dominating social media growth, that’s no longer the case. Does your business really need to get involved though? The answer is a resounding yes. Let me explain why.

Reason 1: Social Media Is The Top of the Sales Funnel

What does this mean? The traditional sales funnel is all about generating a process system to secure a sale, whether that’s a service or a product. Now, when looking at a sales funnel, traditionally awareness will be at the top, leading on to a deeper interest, followed by specific engagement and lastly, the holy grail, a sale. Each level has its own identity but all uniquely connected. Here’s what it would look like:

 

social media sales funnel

 

I would argue, that a business should actually work to the following funnel in order to acquire new clients and sales instead.

 

Social Media Sales Funnel

Reason 2: Social Media Drives Traffic To Your Website

social media increases web traffic

Driving large amounts of traffic (people/visitors) to your website is crucial to climbing the google rankings (being on page 1).

Google is still the number one resource people use when searching for a product or business that fulfils their needs. Put simply, the more people come through to your website from social media channels; the higher up the google ranking your website will climb which will lead to more potential clients seeing your work/services.

Reason 3: Helps Generate and Convert Leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

how to use social media for lead generation

So now you hopefully understand and can see why your business needs to be showcasing your brand on social media and the benefits it can bring to your business.

Download my free guide on “How To Maximise Your Engagement” and save hours of guess work, trial and error and frustration.

How To Maximise Free Engagement
How To Maximise Your Engagement Guide?

Interested In Learning More About Social Media Click Here

Want To Learn How Flosocial Can Help Your Business Click Here